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The Talk

Instacart Ready To Kickstart Their Advertising

January 31, 2023

By

Natalie Lissen

Albertsons To Pilot Pinterest’s New Clean Room

January 25, 2023

By

Ken Bergen

Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts

January 24, 2023

By

Ken Bergen

Are Snowflake And AWS Are On Their Way To Dominating Data?

November 7, 2022

By

Natalie Lissen

Musk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See

November 7, 2022

By

Tom Hawkins

Netflix Confirms Ad-Supported Tier For November

October 31, 2022

By

Ken Bergen

Bloomberg Opens Up Its First-Party Data To Advertisers

October 31, 2022

By

Tom Hawkins

Video Startup Firework Claims Livestream Shopping Could Take Off In The US

October 31, 2022

By

Jennifer Carolla

Google Is Creating A Panel To Feed Its Conversion Models

October 31, 2022

By

Natalie Lissen

Identity Tools Will Be Essential To Transforming TV Ad Measurement

October 31, 2022

By

Ken Bergen

TAZO Dishes The Tea On Its TikTok Strategy

October 31, 2022

By

Jennifer Carolla

Podcasts Advertising on Billboards to Drive Listenership

August 8, 2022

By

Natalie Lissen

Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn

August 3, 2022

By

Jennifer Carolla

iOS14 Impact on Facebook Ads --- And What Can Be Done About It

August 1, 2022

By

Tom Hawkins

Streaming devices skyrocket in Germany as more viewers tune out of traditional media

July 20, 2022

By

Google Has a New Plan to Kill Cookies. Not All Are Happy.

August 1, 2022

By

Netflix taps Microsoft for ads - advertisers approve

July 20, 2022

By

Tom Hawkins

Streaming continues gains, total TV viewing takes a dip

May 31, 2022

By

Ken Bergen

Ad Tech May Face Breakups If New Law Passed

May 25, 2022

By

Natalie Lissen

Attribution Not Go Back On Android – But This Isn't A Repeat of SKAdNetwork

February 24, 2022

By

Matt Nisbet

How Agencies Can Be A Clear-Headed Source Of Strategy In Chaotic Times

February 22, 2022

By

Jennifer Carolla

Snap has found a workaround to iOS14

February 4, 2022

By

Jennifer Carolla

How technology has simplified data-driven linear TV buying

January 4, 2022

By

Tom Hawkins

Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop

June 18, 2021

By

Tom Hawkins

TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

June 16, 2021

By

Ken Bergen

Instagram Reels now has ads

June 17, 2021

By

Tom Hawkins

Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

June 15, 2021

By

Natalie Lissen

Making sense of iOS 14.5: attribution methods

June 2, 2021

By

Jennifer Carolla

OpenID Identifier Will Allow You To Buy And Measure Across Linear & Digital

April 28, 2021

By

Ken Bergen

Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6

April 27, 2021

By

Ian Horne

Facebook CPMs Are Higher Than Pre-Pandemic Levels – And Still Growing

March 25, 2021

By

Matt Nisbet

Google's Tracking Changes Could Prove Troublesome For Marketers

March 24, 2021

By

Ian Horne

Americans Had An Itchy Shopping Finger In 2020

March 22, 2021

By

Alondra Perea

Ad Tech Talks: Why A Unified ID Is Important to Internet And TV

March 19, 2021

By

Jennifer Carolla

Chinese Ad Tech Test Apple Privacy Workaround

March 17, 2021

By

Matt Nisbet

The Future of Cookie-less Programmatic & Display Advertising

March 2, 2021

By

Natalie Lissen

Facebook Store Visits Going Away

March 2, 2021

By

Ken Bergen

Can AI Make Winning Ads?

February 26, 2021

By

Jennifer Carolla

Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions

February 24, 2021

By

Tom Hawkins

Shopify Expands Checkout to Facebook & Instagram

February 10, 2021

By

Matt Nisbet

Facebook 8 Event Prioritization

February 9, 2021

By

Ian Horne

TikTok Rival Kuaishou’s Shares Surge 160% In Hong Kong Stock Exchange Debut

February 9, 2021

By

Matt Nisbet

Matching Foot Traffic Back to Advertising

February 2, 2021

By

Ken Bergen

Facebook's New App Prompt Will Encourage Users to Accept App and Website Tracking

February 2, 2021

By

Alondra Perea

Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps

February 2, 2021

By

Natalie Lissen

Walmart Teams with the Trade Desk to Overhaul Ads Business

February 1, 2021

By

Matt Nisbet

Apple IDFA Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’

February 1, 2021

By

Ian Horne

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