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Shopping
Video Startup Firework Claims Livestream Shopping Could Take Off In The US
October 31, 2022
By
Jennifer Carolla
Privacy
Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop
June 18, 2021
By
Tom Hawkins
Streaming devices skyrocket in Germany as more viewers tune out of traditional media
July 20, 2022
By
Privacy
Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6
April 27, 2021
By
Ian Horne
Data
Attribution Not Go Back On Android – But This Isn't A Repeat of SKAdNetwork
February 24, 2022
By
Matt Nisbet
Video
How technology has simplified data-driven linear TV buying
January 4, 2022
By
Tom Hawkins
eTailer
Walmart Teams with the Trade Desk to Overhaul Ads Business
February 1, 2021
By
Matt Nisbet
Programmatic
Bloomberg Opens Up Its First-Party Data To Advertisers
October 31, 2022
By
Tom Hawkins
Video
Netflix Confirms Ad-Supported Tier For November
October 31, 2022
By
Ken Bergen
Data
Ad Tech Talks: Why A Unified ID Is Important to Internet And TV
March 19, 2021
By
Jennifer Carolla
Product
How Agencies Can Be A Clear-Headed Source Of Strategy In Chaotic Times
February 22, 2022
By
Jennifer Carolla
Measurement
The Future of Cookie-less Programmatic & Display Advertising
March 2, 2021
By
Natalie Lissen
Data
Google's Tracking Changes Could Prove Troublesome For Marketers
March 24, 2021
By
Ian Horne
Social Media
Musk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See
November 7, 2022
By
Tom Hawkins
Location-Based
Facebook Store Visits Going Away
March 2, 2021
By
Ken Bergen
Data
Are Snowflake And AWS Are On Their Way To Dominating Data?
November 7, 2022
By
Natalie Lissen
Measurement
Snap has found a workaround to iOS14
February 4, 2022
By
Jennifer Carolla
Privacy
Making sense of iOS 14.5: attribution methods
June 2, 2021
By
Jennifer Carolla
Data
Google Is Creating A Panel To Feed Its Conversion Models
October 31, 2022
By
Natalie Lissen
Data
Facebook 8 Event Prioritization
February 9, 2021
By
Ian Horne
Data
Facebook's New App Prompt Will Encourage Users to Accept App and Website Tracking
February 2, 2021
By
Alondra Perea
eCommerce
Instacart Ready To Kickstart Their Advertising
January 31, 2023
By
Natalie Lissen
Social Media
TikTok Rival Kuaishou’s Shares Surge 160% In Hong Kong Stock Exchange Debut
February 9, 2021
By
Matt Nisbet
Shopping
Americans Had An Itchy Shopping Finger In 2020
March 22, 2021
By
Alondra Perea
TV
Identity Tools Will Be Essential To Transforming TV Ad Measurement
October 31, 2022
By
Ken Bergen
Data
Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn
August 3, 2022
By
Jennifer Carolla
TV
Streaming continues gains, total TV viewing takes a dip
May 31, 2022
By
Ken Bergen
Data
Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps
February 2, 2021
By
Natalie Lissen
Social Media
TAZO Dishes The Tea On Its TikTok Strategy
October 31, 2022
By
Jennifer Carolla
Business
Ad Tech May Face Breakups If New Law Passed
May 25, 2022
By
Natalie Lissen
Privacy
Chinese Ad Tech Test Apple Privacy Workaround
March 17, 2021
By
Matt Nisbet
eCommerce
Shopify Expands Checkout to Facebook & Instagram
February 10, 2021
By
Matt Nisbet
Social Media
Instagram Reels now has ads
June 17, 2021
By
Tom Hawkins
Google Has a New Plan to Kill Cookies. Not All Are Happy.
August 1, 2022
By
Creative
Can AI Make Winning Ads?
February 26, 2021
By
Jennifer Carolla
Social Media
TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’
June 16, 2021
By
Ken Bergen
Data
Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions
February 24, 2021
By
Tom Hawkins
Location-Based
Matching Foot Traffic Back to Advertising
February 2, 2021
By
Ken Bergen
Data
Apple IDFA Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’
February 1, 2021
By
Ian Horne
Data
Albertsons To Pilot Pinterest’s New Clean Room
January 25, 2023
By
Ken Bergen
Programmatic
Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War
June 15, 2021
By
Natalie Lissen
TV
Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts
January 24, 2023
By
Ken Bergen
Measurement
iOS14 Impact on Facebook Ads --- And What Can Be Done About It
August 1, 2022
By
Tom Hawkins
Data
OpenID Identifier Will Allow You To Buy And Measure Across Linear & Digital
April 28, 2021
By
Ken Bergen
TV
Netflix taps Microsoft for ads - advertisers approve
July 20, 2022
By
Tom Hawkins
Social Media
Facebook CPMs Are Higher Than Pre-Pandemic Levels – And Still Growing
March 25, 2021
By
Matt Nisbet
Podcasts
Podcasts Advertising on Billboards to Drive Listenership
August 8, 2022
By
Natalie Lissen
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