News & Insights

The Talk

Video

How technology has simplified data-driven linear TV buying

January 4, 2022
By 
Tom Hawkins
Privacy

Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop

June 18, 2021
By 
Tom Hawkins
Social Media

TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

June 16, 2021
By 
Ken Bergen
Social Media

Instagram Reels now has ads

June 17, 2021
By 
Tom Hawkins
Programmatic

Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

June 15, 2021
By 
Natalie Lissen
Privacy

Making sense of iOS 14.5: attribution methods

June 2, 2021
By 
Jennifer Carolla
Data

OpenID Identifier Will Allow You To Buy And Measure Across Linear & Digital

April 28, 2021
By 
Ken Bergen
Privacy

Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6

April 27, 2021
By 
Ian Horne
Social Media

Facebook CPMs Are Higher Than Pre-Pandemic Levels – And Still Growing

March 25, 2021
By 
Matt Nisbet
Data

Google's Tracking Changes Could Prove Troublesome For Marketers

March 24, 2021
By 
Ian Horne
Shopping

Americans Had An Itchy Shopping Finger In 2020

March 22, 2021
By 
Alondra Perea
Data

Ad Tech Talks: Why A Unified ID Is Important to Internet And TV

March 19, 2021
By 
Jennifer Carolla
Privacy

Chinese Ad Tech Test Apple Privacy Workaround

March 17, 2021
By 
Matt Nisbet
Measurement

The Future of Cookie-less Programmatic & Display Advertising

March 2, 2021
By 
Natalie Lissen
Location-Based

Facebook Store Visits Going Away

March 2, 2021
By 
Ken Bergen
Creative

Can AI Make Winning Ads?

February 26, 2021
By 
Jennifer Carolla
Data

Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions

February 24, 2021
By 
Tom Hawkins
eCommerce

Shopify Expands Checkout to Facebook & Instagram

February 10, 2021
By 
Matt Nisbet
Data

Facebook 8 Event Prioritization

February 9, 2021
By 
Ian Horne
Social Media

TikTok Rival Kuaishou’s Shares Surge 160% In Hong Kong Stock Exchange Debut

February 9, 2021
By 
Matt Nisbet
Location-Based

Matching Foot Traffic Back to Advertising

February 2, 2021
By 
Ken Bergen
Data

Facebook's New App Prompt Will Encourage Users to Accept App and Website Tracking

February 2, 2021
By 
Alondra Perea
Data

Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps

February 2, 2021
By 
Natalie Lissen
eTailer

Walmart Teams with the Trade Desk to Overhaul Ads Business

February 1, 2021
By 
Matt Nisbet
Data

Apple IDFA Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’

February 1, 2021
By 
Ian Horne

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