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TV
Streaming continues gains, total TV viewing takes a dip
May 31, 2022
By
Ken Bergen
Business
Ad Tech May Face Breakups If New Law Passed
May 25, 2022
By
Natalie Lissen
Data
Attribution Not Go Back On Android – But This Isn't A Repeat of SKAdNetwork
February 24, 2022
By
Matt Nisbet
Product
How Agencies Can Be A Clear-Headed Source Of Strategy In Chaotic Times
February 22, 2022
By
Jennifer Carolla
Measurement
Snap has found a workaround to iOS14
February 4, 2022
By
Jennifer Carolla
Video
How technology has simplified data-driven linear TV buying
January 4, 2022
By
Tom Hawkins
Privacy
Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop
June 18, 2021
By
Tom Hawkins
Social Media
TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’
June 16, 2021
By
Ken Bergen
Social Media
Instagram Reels now has ads
June 17, 2021
By
Tom Hawkins
Programmatic
Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War
June 15, 2021
By
Natalie Lissen
Privacy
Making sense of iOS 14.5: attribution methods
June 2, 2021
By
Jennifer Carolla
Data
OpenID Identifier Will Allow You To Buy And Measure Across Linear & Digital
April 28, 2021
By
Ken Bergen
Privacy
Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6
April 27, 2021
By
Ian Horne
Social Media
Facebook CPMs Are Higher Than Pre-Pandemic Levels – And Still Growing
March 25, 2021
By
Matt Nisbet
Data
Google's Tracking Changes Could Prove Troublesome For Marketers
March 24, 2021
By
Ian Horne
Shopping
Americans Had An Itchy Shopping Finger In 2020
March 22, 2021
By
Alondra Perea
Data
Ad Tech Talks: Why A Unified ID Is Important to Internet And TV
March 19, 2021
By
Jennifer Carolla
Privacy
Chinese Ad Tech Test Apple Privacy Workaround
March 17, 2021
By
Matt Nisbet
Measurement
The Future of Cookie-less Programmatic & Display Advertising
March 2, 2021
By
Natalie Lissen
Location-Based
Facebook Store Visits Going Away
March 2, 2021
By
Ken Bergen
Creative
Can AI Make Winning Ads?
February 26, 2021
By
Jennifer Carolla
Data
Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions
February 24, 2021
By
Tom Hawkins
eCommerce
Shopify Expands Checkout to Facebook & Instagram
February 10, 2021
By
Matt Nisbet
Data
Facebook 8 Event Prioritization
February 9, 2021
By
Ian Horne
Social Media
TikTok Rival Kuaishou’s Shares Surge 160% In Hong Kong Stock Exchange Debut
February 9, 2021
By
Matt Nisbet
Location-Based
Matching Foot Traffic Back to Advertising
February 2, 2021
By
Ken Bergen
Data
Facebook's New App Prompt Will Encourage Users to Accept App and Website Tracking
February 2, 2021
By
Alondra Perea
Data
Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps
February 2, 2021
By
Natalie Lissen
eTailer
Walmart Teams with the Trade Desk to Overhaul Ads Business
February 1, 2021
By
Matt Nisbet
Data
Apple IDFA Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’
February 1, 2021
By
Ian Horne
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